Part of the SEO PowerSuite, Rank Assistant is designed to help you check your SEO keyword rankings across national and international search engines. For my current project, I am working on optimizing a 50-page site for our parent company, Night Lion Security. Using Rank Checker's keyword research tools, I have configured the app to use about 150 keywords and key phrases.
The great thing about Rank Tracker is that if you don't have a lot of SEO experience, you can pretty much run the app on auto pilot. Just load your keywords and press the Check Rankings button.
Rank Tracker features and overview
The app's preferences are where its real power it hidden. Unlike any other app on the market, Rank Checker offers an incredible number of application settings that allow you to enhance the power of your searching. Rank Assistant also includes ‘search safety' settings that try to mimic human behavior so that you don't get blocked by google. You can specify the intervals between searches and key presses. Some of its other features include:
- Use of search engine API keys (most useful for Bing)
- Allow selection of which search engines to use (350 search engines, globally).
- Competitor keyword tracking
- Keyword Efficiency Index (KEI) tracking
- Ability to customize your application views and display reports and fields most important to you.
- Captcha prompting and anti-captcha settings
Proxy Rotation Support
If Rank Assistant were a bare app, its proxy support would be the deciding factor in my purchasing decision. This is such a simple and powerful concept, that I can't believe any other software that I tested includes this feature. The idea is simple. Enter a list of proxy servers, and Rank Assistant will automatically rotate them through the search process. Proxy rotation, combined with the ‘search safety' settings, has completely eliminated manual captcha entry.
Keyword research is where I spent the bulk of my initial evaluation time. Keyword research is the most important part of the SEO process, so it was important that I felt I was getting the best possible research. This is an area that I feel sets Rank Tracker far above its competition. What's really cool about Rank Tracker is its integration and support for outside keyword tools including Google AdWords Keyword Tool, SEMRush and Wordtracker (19 total). Each of the online services that I tried offered one or the other, but never a combination. Using Rank Tracker's keyword research tools really simplified my process.
As part of its keyword features, Rank Tracker also show you how many times a keyword has been actually searched by real people over the last month, plus how stiff the competition for this keyword is. This “number-of-searches-to-competition” ratio is known as Keyword Efficiency Index, or KEI.
Tracking your SEO Rank
Every time you check your rankings, Rank Tracker will conveniently show you the ranking difference, so you can easily see if your site has moved up, or if it has slipped down for whatever reason. There are also some really flexible graphs and reports that you can run to see how your rankings have changed over time. Rank Tracker keeps a daily, weekly and monthly change record to notify you where your site ranks for any search term, at any time.
Most SEO software is SAS based these days, with Raven and Majestic being the big ones. I really like the fact that Rank Tracker is standalone software that I don't have to pay for every month. Considering with a lot of the online solutions charge, paying a one time fee is a bit of a steal! The cost of Rank Tracker by itself is $99 or $249 with the entire SEO bundle (which I highly recommend – I will be reviewing the other apps in future posts).